Understanding and Using PowerPoint

By admin | July 10, 2010
Under: misc

Date: July 10, 2010

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The relatively new and controversial medium of
PowerPoint presentations has generated much casual
commentary but little careful analysis or empirical
research. This rhetorical study attempts to advance our
understanding of the medium and provides practical
guidance regarding deck design, rehearsal, and
performance. The study considers the reasons for the
controversy surrounding PowerPoint, offers a taxonomy
of the kinds of content that appear in decks, and looks
closely at how presenters interact with individual slides,
in particular the way in which they “synch” to each
bullet point and then “launch” an oral gloss of that
point. In addition, the study provides criteria for writing
bullet points and suggests reasons why presenters
include excess text on their slides.

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