AdWords Study Guide
Date: May 20, 2010
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Google and Google AdWords
Google is a search engine
Google uses keyword based advertising to target your ads to users searching for your product or
service
The text ad headline is limited to 25 characters (including spaces)
Basic AdWords Features
The CTR helps determine whether your ad is effective
If you elect to show your ads on the Google content network, your ads will be eligible to show on
websites that contain content related to your ad.
Google ads can be targeted to any language or location available worldwide
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